"Access to excess" has been Jonak's maxim for 40 years. The brand is underpinned by the philosophy that all women should have access to high quality, contemporary products at supremely affordable prices. Created by Joseph Nakam in 1964 in Saint-Germain-des-Prés, the creative heart of Paris inspired by the "Nouvelle Vague", Jonak gradually evolved from being a multi-brand shoe distributor to becoming a fully-fledged design label in its own right. Jonak now offers urban styles for dynamic women in major international cities. Exclusive styling and quality European manufacturing form the backbone of this Parisian design house that launches no less than 400 models per season. Jonak is above all a family concern that "listens to the street, its movements, its demands, its contradictions and its aspirations". Jonak's designers are all about "learning to understand the moods and expectations of Parisians". In other words, they know better than anyone how to please fashion's elite in all corners of the globe.